About us
XIU is a brand that commit to spread the soul of Traditional Chinese Embroidery by making it portable and meaningful. The thread dances by hand and a pattern whisper the soul.
Our Brand Story
XIU EMBROIDERY STUDIO: Stitching Tradition into Everyday Magic
A Story of Two Shenzhen Girls, a Needle, and a Dream to Keep Heritage Alive
Chapter 1: The Tea Break That Changed Everything
In 2019, two friends named Cai (the "artsy one" fresh from studying in UK) and Yang (the "practical wizard" who could negotiate with factory bosses before her morning coffee) made a discovery over bubble tea. After five years of selling Chinese products overseas, they realized something heartbreaking: The world loved "Made in China"—but China’s soul was disappearing stitch by stitch.
During a business trip to Suzhou, they met 70-year-old Master Zhang, an embroidery artist whose hands danced like butterflies over silk. Her workshop? A crumbling room where he’d spent 50 years perfecting stitches thinner than a human hair. "Young people call this ‘grandma’s boring hobby’ now," she laughed, showing a dragon tapestry that took eight months to complete. "My kids work in tech parks. Who’ll care about this when I’m gone?"
That night, over steaming hotpot, Cai and Yang had their lightbulb moment: "What if we make embroidery as common as smartphone cases—but way more meaningful?"
Chapter 2: From Palace Walls to Your Pocket
Let’s face it: Traditional Chinese embroidery often feels like a museum exhibit. Giant silk screens? Beautiful, but where do you put them in a studio apartment? Wedding dresses with phoenix patterns? Stunning, but not exactly subway-friendly.
So XIU asked a radical question: "Why can’t heritage be handy?"
They started small—literally. Instead of wall-sized artworks, they shrunk masterpieces into things people touch daily:
"Small pieces Guardians": Jewelry boxes with embroidered lids showing playful pandas (because why should your Jewelry accessories live in boring plastic?)
"Fortune-Teller Pen Holders": Desk organizers where koi fish scales improve luck (Desk Feng Shui professional improvement!)
"Secret Message Hairpins": Floral designs hiding tiny embroidered blessings ("You’ve got this!" in ancient seal script)
Chapter 3: More Than Thread
What truly makes XIU special? They treat every stitch as someone’s story.
Each pattern has a specific meaning and language. XIU's craftsmen embroider various patterns on the products. Tell you that every day is a day to benefit yourself:
The bamboo means: Go one step further
The lotus means: Cleanse your bad luck and good luck will come
The mandarin duck means: You are my love, I will live a happy life with you
The magnolia means: Keep your nobility and cleanliness
As Cai likes to say: "We’re not selling embroidery. We’re selling 2,000 years of whispers—in a form that may fit your jeans pocket."
